Coles Credit Card & Coles Car Insurance
How can we enhance an award-winning product? Coles Financial Services sought a fresher look and feel for product presentation and comparison, focusing on sections that contain crucial information to help customers start a quote immediately. However, comparing and differentiating financial products is never easy.
Coles Financial Services star products : Car Insurance, Credit Cards, Home Insurance
$$ Services $$
On brand UI refresh
Quantitative data analysis
Optimisation test design
Optimisation recommendations
Design object CFS Car insurance product info table
Optimisation test A/B testing
Campaign goal For Coles car insurance products, the goal was to redesign the product information table. We wanted to see if the design could impact the use of the CTA to start an application.
Product details: Comprehensive Car Insurance
Rationale Users prefer product information displayed in the simplest and most transparent manner. The redesigned option shows, under the comprehensive car insurance, what users are covered for and what they are not covered for.
Test hypothesis The proposed, simpler Product Info Table will give users a feeling that Coles Financial Services (CFS) is transparent and easy to understand, therefore, they will tend to get a quote at CFS and start more applications.
Success metrics