UX UI Designer Product Designer Research advocator

Hi there 👋 I’m a digital experience designer, innovative collaborator and research facilitator. Come connect and share ideas! I'm just one coffee away ☕️

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🔗 LinkedIn

📧 [email protected]

📍 Melbourne, Australia

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Brands I worked with

Highlights

From Design Gaps to User-Centric Solutions: My Cross-Branding Product Design Journey

• Led the design initiatives in the collaboration cross Disney+ Australia, Target Australia and Wesfarmers OneDigital.
• Mapped end-to-end membership signup experience for new and returned customers.
• Worked closely with divisional designers, in-house brand and marketing lead to maintain OnePass branding integrity

Collaborating with Teams across Disney+ Australia, Target Australia and Wesfarmers OneDigital to Achieve Design Excellence in the Aulani Disney Holiday Campaign

Optimisation Test: Streamlined design challenger and data-driven decision making. Find out more

Optimising User Experience for Seamless Digital Experiences and improved product quoting conversions

• Transformed visual UI for modern look & feel for main stream financial product landing module.
• Experimented and tested designs from multiple stakeholders POV.
• Analysed quantitative data to form actionable recommendations for enhancing user experiences and optimising design solutions.

Transforming complex web & mobile interface with Design Systems @OnePass promotional plans and offers

Design Systems in Action: Figma Components & Documentation

Collaborating across CX and Engineering teams to drive Design System success

• Craft components and variants to support new business promotional strategy.
• Contribute squad-focused components to the business Design System and showcase across the CX team.
• Bi-weekly catchups with front-end engineers to walk through new component requests, existing flaws and gaps in Design System.

Details